Lake Forest, CA – March 17th, 2025 – HireBOB.ai, a trailblazer in agentic AI solutions for the health and fitness industry, is thrilled to announce a series of monumental developments set to redefine its market position and drive unprecedented growth.

$20 Million Investment Fuels Technological Advancement

The technology arm driving HireBOB.ai has secured a $20 million investment from a prestigious venture capital firm, known for backing industry-defining companies like Spotify. This latest round of funding further validates HireBOB.ai’s position at the forefront of AI-driven fitness solutions. The investor group also includes former C-suite executives from Google, bringing unparalleled expertise and strategic insight to accelerate HireBOB.ai’s expansion and technological advancements. These funds will be used to push the boundaries of agentic AI, ensuring that HireBOB.ai remains the ultimate solution for fitness facilities looking to optimize operations and elevate member experiences.

Terry Woods Appointed as CEO for North America

HireBOB.ai is proud to welcome Terry Woods as the new CEO for North America. With over 30 years of experience in the fitness industry, Terry brings a wealth of knowledge and a proven track record of driving growth through technological innovation. His previous roles include serving as the Vice President of Sales for Myzone, the leader in effort tracking and member engagement software for health clubs, as well as senior positions at Star Trac and Core Health and Fitness, where he was instrumental in implementing customer-centric solutions. Terry's passion for leveraging technology to enhance the fitness experience aligns seamlessly with HireBOB.ai's mission to revolutionize the industry.

Dynamic Rebranding Reflects New Direction

Alongside these strategic advancements, HireBOB.ai is rolling out a comprehensive rebranding initiative that reflects its evolution and future-focused vision. At the core of this transformation is a bold mission: bringing technology to life by creating the best possible employee for fitness facilities. By seamlessly integrating agentic AI into operations, HireBOB.ai is redefining what it means to run an efficient, member-centric business.

The new brand identity encapsulates the company’s commitment to bridging technology and active living, empowering operators to transform lives through sustainable well-being. This direction enhances human connection by equipping fitness businesses with AI-driven staff that work around the clock, never miss a beat, and consistently deliver top-tier service. Simply put, the next best hire is an AI.

This rebranding effort not only reinforces HireBOB.ai’s dedication to innovation but also underscores its mission to reshape the fitness industry through intelligent automation, data-driven decision-making, and intuitive user experiences. The updated look, feel, and strategic direction can be explored in detail on the newly launched website at www.hirebob.ai. Additional insights into the rebrand will be unveiled at the Health & Fitness Association (HFA) Show 2025.

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