Inverclyde Leisure is a registered charity, non-profit organisation, delivering sport, leisure & health activities throughout Inverclyde. They operate 11 facilities, including gyms, pools, and sports centres.

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WHY?

Inverclyde wanted to onboard an AI agent to nurture prospects in the marketing funnel, answering their customers' questions about their products, and then converting that conversation into a purchase. A more consistent and efficient follow-up process was key to delivering this without increasing the workload of their human team.

1. Answer questions about Inverclyde and memberships and push to join online

2. Increase enagagement and therefore memberships

3. Target prospects at the awareness stage of the marketing funnel that otherwise may not engage with current marketing offers

4. Convert more of these prospects into high qualified leads and sales using content and conversational messaging apps to help automate the process

5. Create a more consistent follow up process for inbound leads

RESULTS

The start of the year is a really busy time for gyms and leisure centres, with an influx of customers keen to start the new year with a health kick.

• Inverclyde's HireBOB agent supported their team by answering questions from hundreds of customers, and dealing with all back-and-forth communications.

• The AI agent is allowing their customers to get their questions answered any time of day or night.

• Since launch 35% of messages were sent outside of the working day, and their customers received a response in under 20 seconds. This ensured their customers were able to kickstart their new routines without delay!