Your Membership Defender & Win-Back Specialist
Retention BOB is the AI team member focused entirely on the moments that matter most: when a member thinks about leaving, when they ask to freeze, or even after they’ve already cancelled. It engages instantly, identifies the real reason behind the decision, offers tailored solutions, and works to keep your members inside your community — or win them back when they’ve gone.
-p-500%201.png)
%201.png)
Retention BOB sits at the heart of your member-lifecycle strategy. While your team focuses on delivering great experiences on the gym floor, Retention BOB quietly works behind the scenes to catch churn before it becomes an exit. That last interaction when someone considers leaving becomes a positive, empathetic moment — not the end of the relationship.
The moment a cancellation or freeze request is submitted, Retention BOB steps in.
Always First to Respond
With your brand’s voice, logic and empathy, Retention BOB speaks directly to members in their language. It identifies the real reason behind their decision and offers relevant options: alternative plans, freezes, incentives, or simple human understanding.
Human-Like Interactions
Guides members to the right next step: a check-in call, a revised package, a feedback session, or a simple reactivation. If someone has already cancelled, Retention BOB reconnects, understands what changed and presents re-join options.
Automated Recovery System
By intercepting cancellations and powering win-backs, your club keeps more members, strengthens lifetime value and delivers a better exit experience that leaves the door open.
Higher ROI on Memberships
Active on chat, in-app messaging, email, and SMS — so your retention strategy is visible and consistent everywhere members interact.
Total Member Coverage
While your team handles daily operations, Retention BOB is already engaging the member who just clicked “cancel”. No delay. No missed opportunities.
Beat the Exit
RetentionBOB acts early, intervenes intelligently, and recovers members with speed. The result is fewer exits, stronger loyalty, and significantly higher lifetime value.
500% Improvement in retention outcomes (case study baseline)
24/7 Exit monitoring & recovery
3× More successful monthly win-backs
