HireBOB.ai is the intelligent layer that strengthens the human heartbeat of your fitness or leisure organisation. It learns your world, adapts to your members, and supports your team by taking on the digital workload — so your people can focus on what matters most: keeping communities active and improving wellbeing.
Unlike most AI companies, HireBOB wasn’t born in a lab or a generic tech incubator.
It was built inside Move Technologies, a venture studio with over 30 years of experience in fitness technology and a track record of launching successful products for operators.
Our founders and team have helped create and scale some of the sector’s most trusted solutions — from Fitronics to SalesAPE.ai, Longevity, Active Reality and more.
So while HireBOB is a startup, it’s not starting out.
It’s built on three decades of sector expertise, operator collaboration and real-world insight.
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You run environments that change lives — gyms, studios, leisure centres, community hubs.
Your teams inspire movement, confidence and connection every day.But modern operators are stretched thin. Enquiries, tours, cancellations, class schedules, health-referral follow-ups, lost leads, inbox overload. Digital tasks pile up fast, and every minute spent on admin is a minute taken away from real human impact.
HireBOB.ai gives that time back.
Let your people focus on your members and let BOB take care of the digital workload that gets in the way of meaningful connection.
HireBOB.ai becomes the core intelligence behind your digital workforce: AI employees who reflect your values, speak in your voice and support your members across sales, service, fitness and retention.Built by operators.
Built for operators.
Designed to strengthen — never replace — human connection.Your AI employees work 24/7 so your team can stay present where it matters most.
Understands your programmes, pricing, joining process and the realities of running an active community.
Remembers names, goals, preferences and conversation history — supporting every member with familiarity and respect.
Identifies proven sales and service patterns, refines communication style and continually improves based on real engagement.
Never waits, never misses a message, never burns out. Always ready to answer, book, support and re-engage.
Consistent, knowledgeable, patient and brand-perfect — the digital colleague who lifts pressure off the real ones.
Learns from every interaction and evolves with your business, your seasons and your community.
Because we’ve spent decades in this industry, we don’t need to “discover” what gyms and leisure operators struggle with. We already know.
Instead, we spend time understanding your specific workflow, your constraints, your data, your cycle, your strategy — and we position the right AI employee to deliver the right outcome.
Humble. Collaborative. Operator-first.
The same intelligent foundation can be trained to support every key function in your operation:
Qualifies enquiries, books tours and drives conversions.
Provides motivation, personalised guidance and supports health-referral pathways to keep members progressing.
Answers questions instantly and resolves requests across every channel.
Supports at-risk members, prevents cancellations and wins back recently cancelled accounts.
See how HireBOB.ai strengthens human connection, boosts operational performance and frees your team to focus on real-world impact — backed by 30 years of industry experience.
Smart, adaptable and always improving.
Your ideal employee, built for active communities.
