To bridge technology and active living — empowering operators to focus on what matters most: transforming lives through movement and sustainable wellbeing.
Fitness and leisure operators play one of the most important roles in community health. Yet they’re also pulled into admin, emails, cancellations, enquiries, and digital noise that takes them away from members.
Our purpose is simple:
Create AI employees that take care of the digital work so your people can focus on human work — motivating, connecting, and changing lives.
A world where technology enhances human connection — equipping operators with the tools to keep communities active while building strong, sustainable businesses.
We imagine facilities where:
Staff spend more time on the gym floor and less time on computers
Members get instant support but still feel seen, heard, and valued
Operators grow without burning out their teams
Technology lifts the opportunity for movement, not the barrier
This is the future we’re building alongside gyms, leisure centres and community operators across the UK and beyond.
These values guide every decision we make, every product we ship, and every operator we support.
AI should support face-to-face moments, not replace them. We build tools that free staff from digital overwhelm so they can give their best to the people in front of them.
We innovate with operators, not at them. No overpromising. No ego. Just reliable tools that deliver real results and make a real difference.
Technology only works when it’s easy to use. HireBOB is built to be intuitive, deployable and understandable — without complexity or jargon.
We work side-by-side with operators, adapting, improving and evolving our AI employees based on real-world feedback and real member behaviour.
We believe in the power of movement. Every feature we build, every AI employee we train, and every operator we support is centred around one goal: helping more people become and stay active.
