Powered by APE AI, backed by $20m from top VC and ex CFO Google

Your next best hire is an AI

Built to strengthen your team, not replace it. HireBOB.ai gives fitness and leisure operators AI employees that take on the tasks staff avoid, don’t have time for, or simply can’t do at scale, so your human team can focus on connection, coaching and community.

Try out our AI sales agent, no spam, no humans until you ask for one!

100+ OPERATOR REviews

Boost sales, improve service and prevent cancellations

All from a single AI platform built for fitness and leisure operators.

Customize your AI employee to your brand’s tone of voice and personality

New leads & inquiries captured anywhere in your ecosystem connect with your AI employee over any comms channel

Your AI employee engages instantly with natural, personalised chats that convert

They book calls, close sales, and answer questions 24/7

MEET YOUR AI EMPLOYEE

Your digital staff member works seamlessly across all your communication channels with a range of essential skills

Sales BOB generates, nurtures and books more tours.

Service BOB responds to every member query, 24/7.

Retention BOB intercepts cancellations and recovers lost members.

Fitness BOB supports wellbeing, health-referral and active-lifestyle journeys.

Ask it anything about how HireBOB works.

Talk to Our AI Rep
WHY OPERATORS CHOOSE HIREBOB

Rooted in your mission. Engineered for your reality.

HUMAN CONNECTION FIRST

AI handles digital tasks so your team can focus on people.

HUMBLE INNOVATION

Built with operators, not for our ego.

SIMPLICITY

Easy to deploy, easy to control, easy to scale.

COLLABORATIVE

We work side-by-side with your team

ACTIVE IMPACT

Everything we build supports sustainable wellbeing.

OUR CUSTOMERS ARE SEEING MASSIVE ROI

Faster lead response times
Higher tour bookings
Reduced cancellations
Better engagement in health-referral journeys
Significant team time savings

Abbeycroft Leisure
see huge return on investment

500%

MORE CANCELLATIONS PREVENTED
View Case Study

HEAR FROM OUR CUSTOMERS

Join leading fitness brands already seeing the difference. From 24/7 sales coverage to personalised member engagement, HireBOB delivers measurable impact across your business.

“revolutionised our sales and service operations”

Andrew Hetherington

Head of Business Development, Inverclyde Leisure

“INSTANT ROI - THIS TECHNOLOGY REALLY WORKS!”

Harry Dryden

Business Manager, Active Reality

“SIGNIFICANTLY BOOSTED OUR SALES CONVERSION”

Daniel Palfi

Senior Marketing Executive, Barnsley Premier Leisure

“We've seen great
results”

Jonathan Vadden

Membership & Marketing Officer, Castle Point Leisure

"improved our cancellation salvage rate by 500%"

Claire Turnbull

Brand & Propositions Manager, Abbeycroft Leisure

“HIREBOB.AI HAS ELEVATED OUR SERVICE LEVEL”

Anthony Heskins

National Sales & New Openings Manager, Village

START WITH A CONVERSATION

Whether you want to explore costs, use cases, or see your own data analysed, getting started is simple.

Talk to Our AI Rep